Registration

DVD publishers united !

Carlotta, Potemkine, Malavida, Le chat qui fume, UFO ... And many others. 13 video publishers has been welcomed during this 8th edition of the MIFC among this 12th edition of the Festival Lumière to a very special pop-up store edition. Stands filled with prestigious Blu-ray/DVD boxes highlighting Heritage cinema for cinephiles, who were numerous to come.

 

Thirteen... They were thirteen this morning. Thirteen video publishers, members of the collective association called L'Appel des 85, working for the preservation of the physical video, to meet on the occasion of the MIFC for a symbolic picture. "The photo symbolizes a union of video publishers, especially during this complicated year," explains Natacha Missoffe, head of video publishing at Potemkine Films. "It's quite unique in a professional branch, to be able to come together to speak with one voice. It also symbolizes the dynamics of the physical video sector that we tend to forget, that we even buried too quickly or wrongly. "

Editeurs De DVD Festival Lumiere 2020 Jeanluc Mege Photography

On this 11th of October, the thirteen video publishers were supposed to hold a forum addressed to the general public. An oral intervention to promote their important work to safeguard the Heritage cinema through the edition of physical support. Coronavirus circumstances decided otherwise, but all the publishers present nevertheless ensured their meeting with film lovers throughtout the day. The latter were numerous to admire and buy the Blu-ray and DVD offered in the pop-up store created for the occasion. The thirteen stands set on the second floor of the Lumière museum were full of cinematic rare movies and other goodies which highlight Heritage cinema.

At a time when the dematerialized VOD and SVOD platforms are taking up more and more space, the publishers met during the MIFC to reaffirm their position as film enthusiasts and passion transmitters. Vincent Paul-Boncour, co-founder and director of Carlotta Films, expressed his opinion on the importance of fighting to perpetuate its existence: "It is important to continue to make the material object exist. We can coexist in a modern world: audiences are complementary and come together, we are there to transmit the taste for cinema. There is a great diversity among us, from major studios to smaller independent publishers.The video publishers seem confident, especially thanks to the new relationship they are building, day after day, by the Internet and social networks, with their audiences. We no longer talk about viewers but about "community". A solid fan base that is keeping a close watch on the Blu-ray and DVD releases in prestigious boxed sets. "Even though the global market has changed, there is an audience that wants to buy physical format. It's like now like beautiful books, a collector's item that you can put on your shelf. They help to protect heritage cinema and then pass it on. It's our job to make these films exist. ", concludes Vincent Paul-Boncour. 

This devotion is a reminder of how much the physical video will always have a special place in the hearts of video publishers and movie lovers alike. While continuing to inscribe Heritage cinema through ages.

On Tuesday the 13th of october, at 2.30 pm, video publishers are joining forces to call on the public authorities and all heritage cinema professionals, and demand a plan to safeguard and revive the sector. 

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