Presentation of the Media Call "Audience Development and Image Education"

Wednesday, October 19, 10am in the MIFC conference room. Vincent Soccodato, from the French office of Europe Créative, presented the Media Call and announced the dates of the next campaign of this European support.

The definition of heritage evolved in 2018, to include tangible, intangible and natural heritage. A political evolution allowing a more open approach of the notion, integrating the cinema. Now identified as a community heritage, the 7th art is integrated into the programming of European funding. This was an opportunity for Vincent Soccodato to talk about the Creative Europe Media Call, launched in 2021 as part of a new generation of European programs supported by the European Parliament, and whose issues are those of ecological and digital transitions and inclusion. Focused on education, audiovisual culture and research, they aim to initiate international cooperation, which Europe Creativity intends to act through its Media Call, for European organizations, public or private, established and active in one of the countries participating in the MEDIA sub-program. Specifically dedicated to cultural and audiovisual actors, Europe Creative provides support via MEDIA to promote the circulation of works at the European level, according to three clusters: content, business and audience. From this last cluster -supporting the dissemination, circulation and development of audiences at the audiovisual level- the Media Call is aimed at innovative projects, using new digital tools, and which ensure a pan-European cooperation. 

Inaugurated last year with a budget of €5 million and 12 projects supported, the Media Call will open its second campaign from October 20 to March 30, 2023, with a budget of €6,500,000. Audiovisual institutions and actors from the 27 Member States of the European Union and third countries (Iceland, Norway, Liechtenstein (EFTA), Albania, Bosnia-Herzegovina, Kosovo, Montenegro, Northern Macedonia, Serbia, Georgia, Moldavia, Tunisia, Ukraine) can apply. The countries with low media capacity are divided into several categories: countries eligible as low capacity countries (LCC), group A (Czech Republic, Estonia, Romania, Greece, Croatia, Portugal, Poland), group B (Bulgaria, Luxembourg, Slovenia, Lithuania, Slovakia, Hungary, Latvia, Cyprus, Malta) and third countries (Norway, Kosovo, Moldavia and Tunisia are not included) All projects must be pan-European, aiming to stimulate interest and increase knowledge of audiences whose activities represent an audience covering at least 5 MEDIA countries and a catalog composed of at least 50% of works originating from a country participating in the MEDIA strand. Projects, submitted by an organization or consortium of at least two eligible European entities, must last between 24 and 36 months, and will be funded at 70% of eligible costs once selected.

In addition, Vincent Soccodato mentioned the survey conducted by Horizon Europe to collect the needs and tools necessary for the digitization, documentation, conservation and restoration of cultural heritage, as well as its management and dissemination, while helping to generate new revenue through new marketing and commercialization opportunities. Ultimately, Horizon Europe intends to launch a European Collaborative Cloud for Cultural Heritage (ECCCH) to support large-scale transdisciplinary collaboration between cultural heritage institutions and professionals across the European Union.