Justine Ryst
Managing Director of YouTube France and Southern Europe
Based in Paris, Justine oversees team coordination to make YouTube the leading video destination, promote the quality and diversity of content creation, and help make it the world's finest platform for creators and users alike.
Before taking the helm at YouTube France in 2017, then Southern Europe in 2024, Justine Ryst led Twitter's development in France, supporting organizations and public figures in the worlds of media, politics, sports, music, and entertainment in their use of the platform. Before joining Twitter in 2013, Justine was Director of Digital and Diversification at Endemol-Shine France. Her role consisted of developing digital versions of TV formats as well as original productions for new media. She began her professional career at Netsize, a subsidiary of the Gemalto group. Justine is a NEOMA Business School and University of Belgrano (Buenos Aires) graduate.
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